It is highly unlikely that your audience will watch the same movie thrice. What if you split it into three, and release them in 3 consecutive years? 3 blockbusters, 3 billion dollars (May not be accurate to the last dollar/box-office stat but drives home the point, doesn’t it?)! This is what Peter Jackson and party are doing to us. Putting us in a pony-wagon for a journey from New York to Washington in the 21st century so that we consume a lot more of his muffins than we would on a regular flight.